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Testing persuasive messaging to encourage COVID-19 risk reduction
What types of public health messages are effective at changing people’s beliefs and intentions to practice social distancing to slow the spread of COVID-19? We conducted two randomized experiments in summer 2020 that assigned respondents to read a public health message and then measured their belief...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8942219/ https://www.ncbi.nlm.nih.gov/pubmed/35320285 http://dx.doi.org/10.1371/journal.pone.0264782 |
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author | Bokemper, Scott E. Huber, Gregory A. James, Erin K. Gerber, Alan S. Omer, Saad B. |
author_facet | Bokemper, Scott E. Huber, Gregory A. James, Erin K. Gerber, Alan S. Omer, Saad B. |
author_sort | Bokemper, Scott E. |
collection | PubMed |
description | What types of public health messages are effective at changing people’s beliefs and intentions to practice social distancing to slow the spread of COVID-19? We conducted two randomized experiments in summer 2020 that assigned respondents to read a public health message and then measured their beliefs and behavioral intentions across a wide variety of outcomes. Using both a convenience sample and a pre-registered replication with a nationally representative sample of Americans, we find that a message that reframes not social distancing as recklessness rather than bravery and a message that highlights the need for everyone to take action to protect one another are the most effective at increasing beliefs and intentions related to social distancing. These results provide an evidentiary basis for building effective public health campaigns to increase social distancing during flu pandemics. |
format | Online Article Text |
id | pubmed-8942219 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-89422192022-03-24 Testing persuasive messaging to encourage COVID-19 risk reduction Bokemper, Scott E. Huber, Gregory A. James, Erin K. Gerber, Alan S. Omer, Saad B. PLoS One Research Article What types of public health messages are effective at changing people’s beliefs and intentions to practice social distancing to slow the spread of COVID-19? We conducted two randomized experiments in summer 2020 that assigned respondents to read a public health message and then measured their beliefs and behavioral intentions across a wide variety of outcomes. Using both a convenience sample and a pre-registered replication with a nationally representative sample of Americans, we find that a message that reframes not social distancing as recklessness rather than bravery and a message that highlights the need for everyone to take action to protect one another are the most effective at increasing beliefs and intentions related to social distancing. These results provide an evidentiary basis for building effective public health campaigns to increase social distancing during flu pandemics. Public Library of Science 2022-03-23 /pmc/articles/PMC8942219/ /pubmed/35320285 http://dx.doi.org/10.1371/journal.pone.0264782 Text en © 2022 Bokemper et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Bokemper, Scott E. Huber, Gregory A. James, Erin K. Gerber, Alan S. Omer, Saad B. Testing persuasive messaging to encourage COVID-19 risk reduction |
title | Testing persuasive messaging to encourage COVID-19 risk reduction |
title_full | Testing persuasive messaging to encourage COVID-19 risk reduction |
title_fullStr | Testing persuasive messaging to encourage COVID-19 risk reduction |
title_full_unstemmed | Testing persuasive messaging to encourage COVID-19 risk reduction |
title_short | Testing persuasive messaging to encourage COVID-19 risk reduction |
title_sort | testing persuasive messaging to encourage covid-19 risk reduction |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8942219/ https://www.ncbi.nlm.nih.gov/pubmed/35320285 http://dx.doi.org/10.1371/journal.pone.0264782 |
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