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A Banking Platform to Leverage Data Driven Marketing with Machine Learning
Payment data is one of the most valuable assets that retail banks can leverage as the major competitive advantage with respect to new entrants such as Fintech companies or giant internet companies. In marketing, the value behind data relates to the power of encoding customer preferences: the better...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8947041/ https://www.ncbi.nlm.nih.gov/pubmed/35327858 http://dx.doi.org/10.3390/e24030347 |