The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry

This study was designed to understand the relationships among the experience economy, brand attitude, and brand loyalty based on the type of service providers, such as robot servers and human servers in the restaurant industry. The data were collected from 296 people who experienced robot servers an...

Descripción completa

Detalles Bibliográficos
Autores principales: Hwang, Jinsoo, Abbas, Jawad, Joo, Kyuhyeon, Choo, Seung-Woo, Hyun, Sunghyup Sean
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8953806/
https://www.ncbi.nlm.nih.gov/pubmed/35329117
http://dx.doi.org/10.3390/ijerph19063430
_version_ 1784675940378345472
author Hwang, Jinsoo
Abbas, Jawad
Joo, Kyuhyeon
Choo, Seung-Woo
Hyun, Sunghyup Sean
author_facet Hwang, Jinsoo
Abbas, Jawad
Joo, Kyuhyeon
Choo, Seung-Woo
Hyun, Sunghyup Sean
author_sort Hwang, Jinsoo
collection PubMed
description This study was designed to understand the relationships among the experience economy, brand attitude, and brand loyalty based on the type of service providers, such as robot servers and human servers in the restaurant industry. The data were collected from 296 people who experienced robot servers and from 294 people who experienced human servers and was analyzed through structural equation modeling (SEM), which indicated that the four sub-dimensions of the experience economy: education, entertainment, esthetics, and escapism, positively affect brand attitude, which in turn has a significant positive impact on brand loyalty. In addition, statistical differences were found with the average value of the six constructs based on the type of service providers, such as robot servers and human servers.
format Online
Article
Text
id pubmed-8953806
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-89538062022-03-26 The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry Hwang, Jinsoo Abbas, Jawad Joo, Kyuhyeon Choo, Seung-Woo Hyun, Sunghyup Sean Int J Environ Res Public Health Article This study was designed to understand the relationships among the experience economy, brand attitude, and brand loyalty based on the type of service providers, such as robot servers and human servers in the restaurant industry. The data were collected from 296 people who experienced robot servers and from 294 people who experienced human servers and was analyzed through structural equation modeling (SEM), which indicated that the four sub-dimensions of the experience economy: education, entertainment, esthetics, and escapism, positively affect brand attitude, which in turn has a significant positive impact on brand loyalty. In addition, statistical differences were found with the average value of the six constructs based on the type of service providers, such as robot servers and human servers. MDPI 2022-03-14 /pmc/articles/PMC8953806/ /pubmed/35329117 http://dx.doi.org/10.3390/ijerph19063430 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Hwang, Jinsoo
Abbas, Jawad
Joo, Kyuhyeon
Choo, Seung-Woo
Hyun, Sunghyup Sean
The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
title The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
title_full The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
title_fullStr The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
title_full_unstemmed The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
title_short The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
title_sort effects of types of service providers on experience economy, brand attitude, and brand loyalty in the restaurant industry
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8953806/
https://www.ncbi.nlm.nih.gov/pubmed/35329117
http://dx.doi.org/10.3390/ijerph19063430
work_keys_str_mv AT hwangjinsoo theeffectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT abbasjawad theeffectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT jookyuhyeon theeffectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT chooseungwoo theeffectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT hyunsunghyupsean theeffectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT hwangjinsoo effectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT abbasjawad effectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT jookyuhyeon effectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT chooseungwoo effectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry
AT hyunsunghyupsean effectsoftypesofserviceprovidersonexperienceeconomybrandattitudeandbrandloyaltyintherestaurantindustry

Ejemplares similares