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The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry

This study was designed to understand the relationships among the experience economy, brand attitude, and brand loyalty based on the type of service providers, such as robot servers and human servers in the restaurant industry. The data were collected from 296 people who experienced robot servers an...

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Detalles Bibliográficos
Autores principales:	Hwang, Jinsoo, Abbas, Jawad, Joo, Kyuhyeon, Choo, Seung-Woo, Hyun, Sunghyup Sean
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8953806/ https://www.ncbi.nlm.nih.gov/pubmed/35329117 http://dx.doi.org/10.3390/ijerph19063430

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