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Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior

Bringing a reusable bag for shopping is a typical pro-environmental behavior and has been shown to be effective in reducing plastics, but research regarding this green behavior is limited. In this regard, using the snowball sampling technique, this study conducts a survey on a sample of 361 Chinese...

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Detalles Bibliográficos
Autores principales: Wang, Bairong, Li, Yong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8955543/
https://www.ncbi.nlm.nih.gov/pubmed/35329325
http://dx.doi.org/10.3390/ijerph19063638
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author Wang, Bairong
Li, Yong
author_facet Wang, Bairong
Li, Yong
author_sort Wang, Bairong
collection PubMed
description Bringing a reusable bag for shopping is a typical pro-environmental behavior and has been shown to be effective in reducing plastics, but research regarding this green behavior is limited. In this regard, using the snowball sampling technique, this study conducts a survey on a sample of 361 Chinese consumers to investigate their intention to bring a reusable bag for shopping based on the theory of planned behavior. To increase the explaining power for behavioral intention, this study extended the TPB by adding two additional variables: locus of control and environmental concern. Data was analyzed using the structural equation modeling technique. Results show that attitude, perceived behavioral control, and subjective norm exert significant and positive influence on consumers’ intention to bring reusable bags for shopping, and the perceived behavioral control exerts the greatest influence, followed by attitude and subjective norm. Both locus of control and environmental concern fail to directly impact consumers’ bringing intention, but they could impact consumers’ intention indirectly. Specifically, the external locus of control exerts a negative influence on attitude and perceived behavioral control. Environmental concern positively impacts consumers’ attitudes towards bringing reusable bags for shopping. Results of this study could provide valuable insights into plastics management and policy design to promote consumers’ green shopping behaviors. For instance, the finding that perceived behavioral control is the greatest contributor to consumers’ intention to bring reusable bags highlights the importance of clearing reusable bag preparation and use barriers.
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spelling pubmed-89555432022-03-26 Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior Wang, Bairong Li, Yong Int J Environ Res Public Health Article Bringing a reusable bag for shopping is a typical pro-environmental behavior and has been shown to be effective in reducing plastics, but research regarding this green behavior is limited. In this regard, using the snowball sampling technique, this study conducts a survey on a sample of 361 Chinese consumers to investigate their intention to bring a reusable bag for shopping based on the theory of planned behavior. To increase the explaining power for behavioral intention, this study extended the TPB by adding two additional variables: locus of control and environmental concern. Data was analyzed using the structural equation modeling technique. Results show that attitude, perceived behavioral control, and subjective norm exert significant and positive influence on consumers’ intention to bring reusable bags for shopping, and the perceived behavioral control exerts the greatest influence, followed by attitude and subjective norm. Both locus of control and environmental concern fail to directly impact consumers’ bringing intention, but they could impact consumers’ intention indirectly. Specifically, the external locus of control exerts a negative influence on attitude and perceived behavioral control. Environmental concern positively impacts consumers’ attitudes towards bringing reusable bags for shopping. Results of this study could provide valuable insights into plastics management and policy design to promote consumers’ green shopping behaviors. For instance, the finding that perceived behavioral control is the greatest contributor to consumers’ intention to bring reusable bags highlights the importance of clearing reusable bag preparation and use barriers. MDPI 2022-03-18 /pmc/articles/PMC8955543/ /pubmed/35329325 http://dx.doi.org/10.3390/ijerph19063638 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Wang, Bairong
Li, Yong
Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior
title Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior
title_full Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior
title_fullStr Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior
title_full_unstemmed Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior
title_short Consumers’ Intention to Bring a Reusable Bag for Shopping in China: Extending the Theory of Planned Behavior
title_sort consumers’ intention to bring a reusable bag for shopping in china: extending the theory of planned behavior
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8955543/
https://www.ncbi.nlm.nih.gov/pubmed/35329325
http://dx.doi.org/10.3390/ijerph19063638
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