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Coordinating supply-related scarcity appeals with online reviews
Online reviews play an important role in consumer purchase decisions and have received much research attention. However, previous research has typically examined the effects of online review characteristics independent of firm marketing messages. We argue that how much average review rating influenc...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8956325/ https://www.ncbi.nlm.nih.gov/pubmed/35369118 http://dx.doi.org/10.1007/s11002-022-09625-8 |