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An EEG-Based Neuromarketing Approach for Analyzing the Preference of an Electric Car
This study evaluates consumer preference from the perspective of neuroscience when a choice is made among a number of cars, one of which is an electric car. Consumer neuroscience contributes to a systematic understanding of the underlying information processing and cognitions involved in choosing or...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Hindawi
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8956417/ https://www.ncbi.nlm.nih.gov/pubmed/35341175 http://dx.doi.org/10.1155/2022/9002101 |