Selective exposure in different political information environments – How media fragmentation and polarization shape congruent news use

Previous research posits that individual predispositions play an essential role in explaining patterns of selective exposure to political information. Yet the contextual factors in the political information environment have received far less attention. Using a cross-national and quasi-experimental design, this article is one of the first to investigate how political information environments shape selective exposure. We rely on a unique two-wave online survey quasi-experiment in five countries (Switzerland, Denmark, Italy, Poland and the United States) with 4349 participants to test the propositions that (a) the level of polarization and fragmentation in information environments and (b) the type of media source used affect selective exposure. Our results reveal that selective exposure is slightly more frequent among regular social media users but is less common among users of TV, radio and newspapers; crucially, it is more common in information environments that are highly fragmented and polarized. Nevertheless, news users from less fragmented-polarized media landscapes show one surprising yet intriguing behaviour: in a quasi-experimentally manipulated setting with more opportunities to self-select than they may be accustomed to, their coping strategy is to pick larger amounts of congruent news stories. All our findings imply that contextual factors play a crucial role in moderating individuals’ tendency to select information that aligns with their political views.