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Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on purchasing behavior. The primary objective of this study was to classify consumers base...

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Detalles Bibliográficos
Autores principales:	Khatri, Jaikishan, Marín-Morales, Javier, Moghaddasi, Masoud, Guixeres, Jaime, Giglioli, Irene Alice Chicchi, Alcañiz, Mariano
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8962833/ https://www.ncbi.nlm.nih.gov/pubmed/35360568 http://dx.doi.org/10.3389/fpsyg.2022.752073

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