Cargando…

Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy

OBJECTIVE: Ubiquitous internet access is reshaping the way we live, but it is accompanied by unprecedented challenges in preventing chronic diseases that are usually planted by long exposure to unhealthy lifestyles. This paper proposes leveraging online shopping behaviors as a proxy for personal lif...

Descripción completa

Detalles Bibliográficos
Autores principales: Wang, Yongzhen, Liu, Xiaozhong, Börner, Katy, Lin, Jun, Ju, Yingnan, Sun, Changlong, Si, Luo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8966098/
https://www.ncbi.nlm.nih.gov/pubmed/35371534
http://dx.doi.org/10.1177/20552076221089092
_version_ 1784678582088368128
author Wang, Yongzhen
Liu, Xiaozhong
Börner, Katy
Lin, Jun
Ju, Yingnan
Sun, Changlong
Si, Luo
author_facet Wang, Yongzhen
Liu, Xiaozhong
Börner, Katy
Lin, Jun
Ju, Yingnan
Sun, Changlong
Si, Luo
author_sort Wang, Yongzhen
collection PubMed
description OBJECTIVE: Ubiquitous internet access is reshaping the way we live, but it is accompanied by unprecedented challenges in preventing chronic diseases that are usually planted by long exposure to unhealthy lifestyles. This paper proposes leveraging online shopping behaviors as a proxy for personal lifestyle choices to improve chronic disease prevention literacy, targeted for times when e-commerce user experience has been assimilated into most people's everyday lives. METHODS: Longitudinal query logs and purchase records from 15 million online shoppers were accessed, constructing a broad spectrum of lifestyle features covering various product categories and buyer personas. Using the lifestyle-related information preceding online shoppers’ first purchases of specific prescription drugs, we could determine associations between their past lifestyle choices and whether they suffered from a particular chronic disease. RESULTS: Novel lifestyle risk factors were discovered in two exemplars—depression and type 2 diabetes, most of which showed reasonable consistency with existing healthcare knowledge. Further, such empirical findings could be adopted to locate online shoppers at higher risk of these chronic diseases with decent accuracy [i.e. (area under the receiver operating characteristic curve) AUC=0.68 for depression and AUC=0.70 for type 2 diabetes], closely matching the performance of screening surveys benchmarked against medical diagnosis. CONCLUSIONS: Mining online shopping behaviors can point medical experts to a series of lifestyle issues associated with chronic diseases that are less explored to date. Hopefully, unobtrusive chronic disease surveillance via e-commerce sites can grant consenting individuals a privilege to be connected more readily with the medical profession and sophistication.
format Online
Article
Text
id pubmed-8966098
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher SAGE Publications
record_format MEDLINE/PubMed
spelling pubmed-89660982022-03-31 Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy Wang, Yongzhen Liu, Xiaozhong Börner, Katy Lin, Jun Ju, Yingnan Sun, Changlong Si, Luo Digit Health Original Research OBJECTIVE: Ubiquitous internet access is reshaping the way we live, but it is accompanied by unprecedented challenges in preventing chronic diseases that are usually planted by long exposure to unhealthy lifestyles. This paper proposes leveraging online shopping behaviors as a proxy for personal lifestyle choices to improve chronic disease prevention literacy, targeted for times when e-commerce user experience has been assimilated into most people's everyday lives. METHODS: Longitudinal query logs and purchase records from 15 million online shoppers were accessed, constructing a broad spectrum of lifestyle features covering various product categories and buyer personas. Using the lifestyle-related information preceding online shoppers’ first purchases of specific prescription drugs, we could determine associations between their past lifestyle choices and whether they suffered from a particular chronic disease. RESULTS: Novel lifestyle risk factors were discovered in two exemplars—depression and type 2 diabetes, most of which showed reasonable consistency with existing healthcare knowledge. Further, such empirical findings could be adopted to locate online shoppers at higher risk of these chronic diseases with decent accuracy [i.e. (area under the receiver operating characteristic curve) AUC=0.68 for depression and AUC=0.70 for type 2 diabetes], closely matching the performance of screening surveys benchmarked against medical diagnosis. CONCLUSIONS: Mining online shopping behaviors can point medical experts to a series of lifestyle issues associated with chronic diseases that are less explored to date. Hopefully, unobtrusive chronic disease surveillance via e-commerce sites can grant consenting individuals a privilege to be connected more readily with the medical profession and sophistication. SAGE Publications 2022-03-28 /pmc/articles/PMC8966098/ /pubmed/35371534 http://dx.doi.org/10.1177/20552076221089092 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by-nc/4.0/This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
spellingShingle Original Research
Wang, Yongzhen
Liu, Xiaozhong
Börner, Katy
Lin, Jun
Ju, Yingnan
Sun, Changlong
Si, Luo
Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy
title Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy
title_full Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy
title_fullStr Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy
title_full_unstemmed Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy
title_short Leveraging online shopping behaviors as a proxy for personal lifestyle choices: New insights into chronic disease prevention literacy
title_sort leveraging online shopping behaviors as a proxy for personal lifestyle choices: new insights into chronic disease prevention literacy
topic Original Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8966098/
https://www.ncbi.nlm.nih.gov/pubmed/35371534
http://dx.doi.org/10.1177/20552076221089092
work_keys_str_mv AT wangyongzhen leveragingonlineshoppingbehaviorsasaproxyforpersonallifestylechoicesnewinsightsintochronicdiseasepreventionliteracy
AT liuxiaozhong leveragingonlineshoppingbehaviorsasaproxyforpersonallifestylechoicesnewinsightsintochronicdiseasepreventionliteracy
AT bornerkaty leveragingonlineshoppingbehaviorsasaproxyforpersonallifestylechoicesnewinsightsintochronicdiseasepreventionliteracy
AT linjun leveragingonlineshoppingbehaviorsasaproxyforpersonallifestylechoicesnewinsightsintochronicdiseasepreventionliteracy
AT juyingnan leveragingonlineshoppingbehaviorsasaproxyforpersonallifestylechoicesnewinsightsintochronicdiseasepreventionliteracy
AT sunchanglong leveragingonlineshoppingbehaviorsasaproxyforpersonallifestylechoicesnewinsightsintochronicdiseasepreventionliteracy
AT siluo leveragingonlineshoppingbehaviorsasaproxyforpersonallifestylechoicesnewinsightsintochronicdiseasepreventionliteracy