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Set Size and Donation Behavior

Choice overload is the phenomenon that increasing the number of options in an assortment makes choosing between options more difficult, sometimes leading to avoidance of making a choice. In this pre-registered online experiment (N = 501), choice overload was tested in a charitable behavior context,...

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Detalles Bibliográficos
Autores principales: Lindkvist, Amanda M., Luke, Timothy J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8972165/
https://www.ncbi.nlm.nih.gov/pubmed/35369234
http://dx.doi.org/10.3389/fpsyg.2022.800528
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author Lindkvist, Amanda M.
Luke, Timothy J.
author_facet Lindkvist, Amanda M.
Luke, Timothy J.
author_sort Lindkvist, Amanda M.
collection PubMed
description Choice overload is the phenomenon that increasing the number of options in an assortment makes choosing between options more difficult, sometimes leading to avoidance of making a choice. In this pre-registered online experiment (N = 501), choice overload was tested in a charitable behavior context, where participants faced a monetary donation choice. Charity organization assortment size was varied between groups, ranging between 2 and 80 options. The results indicate that there were no meaningful differences in donation likelihood between the 16 organization assortment sizes, neither for individuals with high preference certainty nor for individuals with uncertain preferences among charitable causes. Having more charitable organizations to choose from did not affect donation behavior.
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spelling pubmed-89721652022-04-02 Set Size and Donation Behavior Lindkvist, Amanda M. Luke, Timothy J. Front Psychol Psychology Choice overload is the phenomenon that increasing the number of options in an assortment makes choosing between options more difficult, sometimes leading to avoidance of making a choice. In this pre-registered online experiment (N = 501), choice overload was tested in a charitable behavior context, where participants faced a monetary donation choice. Charity organization assortment size was varied between groups, ranging between 2 and 80 options. The results indicate that there were no meaningful differences in donation likelihood between the 16 organization assortment sizes, neither for individuals with high preference certainty nor for individuals with uncertain preferences among charitable causes. Having more charitable organizations to choose from did not affect donation behavior. Frontiers Media S.A. 2022-03-18 /pmc/articles/PMC8972165/ /pubmed/35369234 http://dx.doi.org/10.3389/fpsyg.2022.800528 Text en Copyright © 2022 Lindkvist and Luke. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Lindkvist, Amanda M.
Luke, Timothy J.
Set Size and Donation Behavior
title Set Size and Donation Behavior
title_full Set Size and Donation Behavior
title_fullStr Set Size and Donation Behavior
title_full_unstemmed Set Size and Donation Behavior
title_short Set Size and Donation Behavior
title_sort set size and donation behavior
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8972165/
https://www.ncbi.nlm.nih.gov/pubmed/35369234
http://dx.doi.org/10.3389/fpsyg.2022.800528
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