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A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development
Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attrac...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8972642/ https://www.ncbi.nlm.nih.gov/pubmed/35362845 http://dx.doi.org/10.1186/s41235-022-00378-6 |