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Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the full potential of this medium is currently not yet tapped. This study contributes in answering two res...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8977604/ https://www.ncbi.nlm.nih.gov/pubmed/35386898 http://dx.doi.org/10.3389/fpsyg.2022.747456 |