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Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation

The success of institutional crisis and risk communication is based on an open and dialogue-oriented communication policy as well as on a congruence between the expectations of all parties involved and their fulfillment. Central to communication with other actors and with the population is a mutual...

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Autor principal: Renn, Ortwin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8982304/
https://www.ncbi.nlm.nih.gov/pubmed/35380242
http://dx.doi.org/10.1007/s00103-022-03519-w
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author Renn, Ortwin
author_facet Renn, Ortwin
author_sort Renn, Ortwin
collection PubMed
description The success of institutional crisis and risk communication is based on an open and dialogue-oriented communication policy as well as on a congruence between the expectations of all parties involved and their fulfillment. Central to communication with other actors and with the population is a mutual relationship of trust. This paper describes factors that are instrumental in determining whether and to what extent institutions can establish a basis of trust and credibility. It discusses how trustworthy risk communication can succeed even in times of crisis. Successful risk communication is tied to a process that conveys credibility and competence through openness of results, convincing communication of scientific evidence, the inclusion of plural values and criteria, and the synthesis of system and orientation knowledge. Given the uncertainty of knowledge and the confusion of communication processes in society, this task is not easy to accomplish. Despite these difficulties, institutions of risk assessment and regulation can build trust and perpetuate it over time through skillful coalition-building with organizations and groups with high trust potential, transparent, open-ended forms of communication, and the involvement of stakeholders and affected individuals in risk management.
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spelling pubmed-89823042022-04-06 Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation Renn, Ortwin Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz Leitthema The success of institutional crisis and risk communication is based on an open and dialogue-oriented communication policy as well as on a congruence between the expectations of all parties involved and their fulfillment. Central to communication with other actors and with the population is a mutual relationship of trust. This paper describes factors that are instrumental in determining whether and to what extent institutions can establish a basis of trust and credibility. It discusses how trustworthy risk communication can succeed even in times of crisis. Successful risk communication is tied to a process that conveys credibility and competence through openness of results, convincing communication of scientific evidence, the inclusion of plural values and criteria, and the synthesis of system and orientation knowledge. Given the uncertainty of knowledge and the confusion of communication processes in society, this task is not easy to accomplish. Despite these difficulties, institutions of risk assessment and regulation can build trust and perpetuate it over time through skillful coalition-building with organizations and groups with high trust potential, transparent, open-ended forms of communication, and the involvement of stakeholders and affected individuals in risk management. Springer Berlin Heidelberg 2022-04-05 2022 /pmc/articles/PMC8982304/ /pubmed/35380242 http://dx.doi.org/10.1007/s00103-022-03519-w Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open Access Dieser Artikel wird unter der Creative Commons Namensnennung 4.0 International Lizenz veröffentlicht, welche die Nutzung, Vervielfältigung, Bearbeitung, Verbreitung und Wiedergabe in jeglichem Medium und Format erlaubt, sofern Sie den/die ursprünglichen Autor(en) und die Quelle ordnungsgemäß nennen, einen Link zur Creative Commons Lizenz beifügen und angeben, ob Änderungen vorgenommen wurden. Die in diesem Artikel enthaltenen Bilder und sonstiges Drittmaterial unterliegen ebenfalls der genannten Creative Commons Lizenz, sofern sich aus der Abbildungslegende nichts anderes ergibt. Sofern das betreffende Material nicht unter der genannten Creative Commons Lizenz steht und die betreffende Handlung nicht nach gesetzlichen Vorschriften erlaubt ist, ist für die oben aufgeführten Weiterverwendungen des Materials die Einwilligung des jeweiligen Rechteinhabers einzuholen. Weitere Details zur Lizenz entnehmen Sie bitte der Lizenzinformation auf http://creativecommons.org/licenses/by/4.0/deed.de (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Leitthema
Renn, Ortwin
Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation
title Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation
title_full Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation
title_fullStr Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation
title_full_unstemmed Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation
title_short Vertrauen als Grundlage einer erfolgreichen institutionellen Risikokommunikation
title_sort vertrauen als grundlage einer erfolgreichen institutionellen risikokommunikation
topic Leitthema
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8982304/
https://www.ncbi.nlm.nih.gov/pubmed/35380242
http://dx.doi.org/10.1007/s00103-022-03519-w
work_keys_str_mv AT rennortwin vertrauenalsgrundlageeinererfolgreicheninstitutionellenrisikokommunikation