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Organizational resilience and internal branding: investigating the effects triggered by self-service technology

The majority of studies on internal brand equity examine its various dimensions and relationships between them. While prior research specifies organizational practices relevant for successful internal branding, the insights about the impact of essential organizational factors on internal brand equit...

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Detalles Bibliográficos
Autores principales:	Biedenbach, Galina, Biedenbach, Thomas, Hultén, Peter, Tarnovskaya, Veronika
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2022
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8989404/ http://dx.doi.org/10.1057/s41262-022-00275-9

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