Physical Self Matters: How the Dual Nature of Body Image Influences Smart Watch Purchase Intention

To determine the role of physical self in body-involving consumption, we explore how body image influences purchasing intention toward hybrid products with body-involving features. In this study, we establish the dual nature of body image: specifically, body image influences intention to purchase vi...

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Detalles Bibliográficos
Autores principales: Wang, Teng, Sun, Yongqiang, Liao, Shengwu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8992001/
https://www.ncbi.nlm.nih.gov/pubmed/35401379
http://dx.doi.org/10.3389/fpsyg.2022.846491

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8992001/
https://www.ncbi.nlm.nih.gov/pubmed/35401379
http://dx.doi.org/10.3389/fpsyg.2022.846491

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