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Physical Self Matters: How the Dual Nature of Body Image Influences Smart Watch Purchase Intention
To determine the role of physical self in body-involving consumption, we explore how body image influences purchasing intention toward hybrid products with body-involving features. In this study, we establish the dual nature of body image: specifically, body image influences intention to purchase vi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8992001/ https://www.ncbi.nlm.nih.gov/pubmed/35401379 http://dx.doi.org/10.3389/fpsyg.2022.846491 |