Can faces affect object-based attention? Evidence from online experiments

This study tested how human faces affect object-based attention (OBA) through two online experiments in a modified double-rectangle paradigm. The results of Experiment 1 revealed that faces did not elicit the OBA effect as non-face objects, which was caused by a longer response time (RT) when attention is focused on faces relative to non-face objects. In addition, by observing faster RTs when attention was engaged horizontally rather than vertically, we found a significant horizontal attention bias, which might override the OBA effect if vertical rectangles were the only items presented; these results were replicated in Experiment 2 (using only vertical rectangles) after directly measuring horizontal bias and excluding its influence on the OBA effect. This study suggested that faces cannot elicit the same-object advantage in the double-rectangle paradigm and provided a method to measure the OBA effect free from horizontal bias.