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Activating beyond Informing: Action-Oriented Utilization of WeChat by Chinese Environmental NGOs

Social media has generated new opportunities for non-governmental organizations (NGOs) to inform and educate publics, and more powerfully, it enables NGOs to mobilize people to act. To enhance understanding how social media functions to serve action-oriented communication for organizations, we focus...

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Detalles Bibliográficos
Autores principales: Xu, Jing, Zhang, Huijun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997450/
https://www.ncbi.nlm.nih.gov/pubmed/35409457
http://dx.doi.org/10.3390/ijerph19073776