Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

In certain cases, people’s health can be compromised or medical treatment delayed as a result of their misplaced belief in false advertisements and purchasing of functional foods. These advertisements can be divided into three distinct types of claims: nutrition, health, and reduction in disease ris...

Descripción completa

Detalles Bibliográficos
Autores principales: Wu, I-Hsuan, Liang, Chaoyun, Ip, Ching Yin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997525/
https://www.ncbi.nlm.nih.gov/pubmed/35407066
http://dx.doi.org/10.3390/foods11070978

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997525/
https://www.ncbi.nlm.nih.gov/pubmed/35407066
http://dx.doi.org/10.3390/foods11070978

Ejemplares similares