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Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

In certain cases, people’s health can be compromised or medical treatment delayed as a result of their misplaced belief in false advertisements and purchasing of functional foods. These advertisements can be divided into three distinct types of claims: nutrition, health, and reduction in disease ris...

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Detalles Bibliográficos
Autores principales:	Wu, I-Hsuan, Liang, Chaoyun, Ip, Ching Yin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997525/ https://www.ncbi.nlm.nih.gov/pubmed/35407066 http://dx.doi.org/10.3390/foods11070978

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