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Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception

Interest has been growing in the role of subjective aesthetics in the field of food. This study explored the mechanisms by which the aesthetic appeal of plate patterns influences consumers’ perceptions of food. Three experiments were conducted to compare whether different levels of beauty and types...

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Detalles Bibliográficos
Autores principales: Zhang, Siyue, Qian, Jinzi, Wu, Chenjing, He, Dexian, Zhang, Wei, Yan, Jing, He, Xianyou
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997541/
https://www.ncbi.nlm.nih.gov/pubmed/35407021
http://dx.doi.org/10.3390/foods11070931
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author Zhang, Siyue
Qian, Jinzi
Wu, Chenjing
He, Dexian
Zhang, Wei
Yan, Jing
He, Xianyou
author_facet Zhang, Siyue
Qian, Jinzi
Wu, Chenjing
He, Dexian
Zhang, Wei
Yan, Jing
He, Xianyou
author_sort Zhang, Siyue
collection PubMed
description Interest has been growing in the role of subjective aesthetics in the field of food. This study explored the mechanisms by which the aesthetic appeal of plate patterns influences consumers’ perceptions of food. Three experiments were conducted to compare whether different levels of beauty and types of plate pattern aesthetics (classical versus expressive) affected the perceptions of tastiness and healthiness of the food offered. Experiment 1 was carried out with 30 participants, and the results showed that participants perceived the food presented on more beautiful plates as tastier and healthier than the food on less beautiful plates. Experiment 2 was carried out with 128 participants; the results showed that, for expressively aesthetic plates, the participants experienced more positive emotions for very beautiful plates and more negative emotions for less beautiful plates. However, for classical aesthetic plates, participants’ emotions were not affected by the beauty of the plate. Experiment 3 was carried out with 149 participants, and the results showed that, for classically aesthetic plates, participants perceived the food placed in the middle to be tastier than food placed at the edge; however, for expressively aesthetic plates, food placement did not affect participants’ perceptions of food. These results demonstrate the importance of the subjective beauty of plate patterns in influencing consumers’ food perceptions, although this influence varies depending on the type of aesthetic design of the plate pattern.
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spelling pubmed-89975412022-04-12 Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception Zhang, Siyue Qian, Jinzi Wu, Chenjing He, Dexian Zhang, Wei Yan, Jing He, Xianyou Foods Article Interest has been growing in the role of subjective aesthetics in the field of food. This study explored the mechanisms by which the aesthetic appeal of plate patterns influences consumers’ perceptions of food. Three experiments were conducted to compare whether different levels of beauty and types of plate pattern aesthetics (classical versus expressive) affected the perceptions of tastiness and healthiness of the food offered. Experiment 1 was carried out with 30 participants, and the results showed that participants perceived the food presented on more beautiful plates as tastier and healthier than the food on less beautiful plates. Experiment 2 was carried out with 128 participants; the results showed that, for expressively aesthetic plates, the participants experienced more positive emotions for very beautiful plates and more negative emotions for less beautiful plates. However, for classical aesthetic plates, participants’ emotions were not affected by the beauty of the plate. Experiment 3 was carried out with 149 participants, and the results showed that, for classically aesthetic plates, participants perceived the food placed in the middle to be tastier than food placed at the edge; however, for expressively aesthetic plates, food placement did not affect participants’ perceptions of food. These results demonstrate the importance of the subjective beauty of plate patterns in influencing consumers’ food perceptions, although this influence varies depending on the type of aesthetic design of the plate pattern. MDPI 2022-03-24 /pmc/articles/PMC8997541/ /pubmed/35407021 http://dx.doi.org/10.3390/foods11070931 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Zhang, Siyue
Qian, Jinzi
Wu, Chenjing
He, Dexian
Zhang, Wei
Yan, Jing
He, Xianyou
Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception
title Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception
title_full Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception
title_fullStr Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception
title_full_unstemmed Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception
title_short Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception
title_sort tasting more than just food: effect of aesthetic appeal of plate patterns on food perception
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997541/
https://www.ncbi.nlm.nih.gov/pubmed/35407021
http://dx.doi.org/10.3390/foods11070931
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