Do Managerial Ties Help or Hinder Corporate Green Innovation? The Moderating Roles of Contextual Factors

Green innovation has significant implications for firms’ financial, environmental, and social performance. However, its externalities may inhibit the proactive involvement of firms in such initiatives. In this study, we examined the roles of two types of managerial ties (i.e., business and political) in green innovation and further investigated the moderating effects of two types of contextual factors (i.e., environmental regulations and competitive intensity). By conducting an empirical study using survey data from 218 samples, we confirm that business ties positively affect green innovation while political ties have an inverted U-shaped effect. Moreover, the relationship between managerial ties and green innovation is contingent on specific context settings. Our results show that the environmental regulations enforced by the government strengthen both the effects of business and political ties, while the competitive intensity has no effect on the relationship between business ties and green innovation; however, it sharpens the curvilinear effect of political ties.