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Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework

With the proliferation of live streaming, there is evidence that online impulse buying is becoming an emerging phenomenon. Although many studies have investigated impulse buying in the context of offline shopping and business-to-consumer e-commerce, online impulse buying in live streaming has attrac...

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Detalles Bibliográficos
Autores principales:	Li, Mingwei, Wang, Qingjin, Cao, Ying
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8998889/ https://www.ncbi.nlm.nih.gov/pubmed/35410059 http://dx.doi.org/10.3390/ijerph19074378

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