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What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China

Drawing on the theory of planned behavior, we investigate the legitimacy of platform governance and whether consumers with greater ranges of risk propensity are more likely to purchase innovative products. This study develops a moderated mediation model involving risk propensity, cognitive legitimac...

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Detalles Bibliográficos
Autores principales:	Li, Jie, Guo, Fan, Xu, Jialin, Yu, Zucheng
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9005750/ https://www.ncbi.nlm.nih.gov/pubmed/35432119 http://dx.doi.org/10.3389/fpsyg.2022.838244

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