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More Expensive, More Attractive? The Effect of Pricing on Gift Evaluation: Differences Between Giver and Receiver
The present research explored differences in gift evaluation between gift givers and receivers. Three studies were conducted to test how the pricing influenced the gift evaluations of givers and receivers, and whether the price-quality and price-monetary sacrifice inferences were the underlying mech...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9005789/ https://www.ncbi.nlm.nih.gov/pubmed/35432099 http://dx.doi.org/10.3389/fpsyg.2022.790434 |