Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19

Due to the COVID-19 outbreak globally during 2020, the usage and virtues of food delivery apps (FDA) have increased immensely, facilitating the consumer to access the food and food providers to keep functioning. However, this study aims to investigate the enablers of online consumer engagement (OCE)...

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Detalles Bibliográficos
Autores principales: Habib, Aqib, Irfan, Muhammad, Shahzad, Mohsin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9005916/
http://dx.doi.org/10.1186/s43093-022-00119-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9005916/
http://dx.doi.org/10.1186/s43093-022-00119-7

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