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Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products

Previous studies on the follow-up effect of serendipity mostly focused on the positive effects and less on the negative effects. Therefore, the purpose of this article is to investigate the negative effect of serendipity on the purchase intention of unexpected products. To verify all hypotheses in t...

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Detalles Bibliográficos
Autores principales:	Liang, Shichang, Chu, Yuxuan, Zhang, Min, Li, Rulan, Lan, Bin, He, Lingling
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9008453/ https://www.ncbi.nlm.nih.gov/pubmed/35432132 http://dx.doi.org/10.3389/fpsyg.2022.848907

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