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Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction

Tourist destinations with cultural heritage have arisen as a prominent issue in tourism literature. Creating a positive image of the destination can influence tourists’ satisfaction and willingness to return. The goal of this research is to investigate the relationship between destination image form...

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Autores principales: Jebbouri, Abdelhamid, Zhang, Heqing, Imran, Zahid, Iqbal, Javed, Bouchiba, Nasser
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9011135/
https://www.ncbi.nlm.nih.gov/pubmed/35432069
http://dx.doi.org/10.3389/fpsyg.2022.845538
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author Jebbouri, Abdelhamid
Zhang, Heqing
Imran, Zahid
Iqbal, Javed
Bouchiba, Nasser
author_facet Jebbouri, Abdelhamid
Zhang, Heqing
Imran, Zahid
Iqbal, Javed
Bouchiba, Nasser
author_sort Jebbouri, Abdelhamid
collection PubMed
description Tourist destinations with cultural heritage have arisen as a prominent issue in tourism literature. Creating a positive image of the destination can influence tourists’ satisfaction and willingness to return. The goal of this research is to investigate the relationship between destination image formation (DIF), tourist satisfaction (TS), and tourist trust (TT). As a result, the structural relationships between local community participation (LCP), authenticity (A), access to local products (ALP), TS, and TT were investigated in this study. This study used a quantitative approach based on a survey of 644 domestic and foreign tourists visiting the Guangdong cities of Guangzhou, Foshan, and Shenzhen. The statistical software SmartPLS 3.3.3 was used to determine the relationship between variables in the research model using structural equation modeling. The outcomes show a positive correlation between LCP, A, and ALP, which led to tourist satisfaction and, eventually, tourist trust. It is concluded that the DIF and TS may result in increased tourist trust. There is also a discussion of additional theoretical contributions, practical implications, and limitations. The outcomes of this study will help to shed light on the variables that encourage and promote tourism in developing countries.
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spelling pubmed-90111352022-04-16 Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction Jebbouri, Abdelhamid Zhang, Heqing Imran, Zahid Iqbal, Javed Bouchiba, Nasser Front Psychol Psychology Tourist destinations with cultural heritage have arisen as a prominent issue in tourism literature. Creating a positive image of the destination can influence tourists’ satisfaction and willingness to return. The goal of this research is to investigate the relationship between destination image formation (DIF), tourist satisfaction (TS), and tourist trust (TT). As a result, the structural relationships between local community participation (LCP), authenticity (A), access to local products (ALP), TS, and TT were investigated in this study. This study used a quantitative approach based on a survey of 644 domestic and foreign tourists visiting the Guangdong cities of Guangzhou, Foshan, and Shenzhen. The statistical software SmartPLS 3.3.3 was used to determine the relationship between variables in the research model using structural equation modeling. The outcomes show a positive correlation between LCP, A, and ALP, which led to tourist satisfaction and, eventually, tourist trust. It is concluded that the DIF and TS may result in increased tourist trust. There is also a discussion of additional theoretical contributions, practical implications, and limitations. The outcomes of this study will help to shed light on the variables that encourage and promote tourism in developing countries. Frontiers Media S.A. 2022-04-01 /pmc/articles/PMC9011135/ /pubmed/35432069 http://dx.doi.org/10.3389/fpsyg.2022.845538 Text en Copyright © 2022 Jebbouri, Zhang, Imran, Iqbal and Bouchiba. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Jebbouri, Abdelhamid
Zhang, Heqing
Imran, Zahid
Iqbal, Javed
Bouchiba, Nasser
Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction
title Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction
title_full Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction
title_fullStr Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction
title_full_unstemmed Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction
title_short Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction
title_sort impact of destination image formation on tourist trust: mediating role of tourist satisfaction
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9011135/
https://www.ncbi.nlm.nih.gov/pubmed/35432069
http://dx.doi.org/10.3389/fpsyg.2022.845538
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