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#funnypoliticians: How Do Political Figures Use Humor on Twitter?

Social media has increased its popularity among politicians. If they wish to succeed in the political arena, politicians need to present themselves to citizens as attractive individuals through these platforms. This study examined how politicians present themselves using humor on Twitter. We analyze...

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Detalles Bibliográficos
Autores principales: Mendiburo-Seguel, Andrés, Alenda, Stéphanie, Ford, Thomas E., Olah, Andrew R., Navia, Patricio D., Argüello-Gutiérrez, Catalina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9011155/
https://www.ncbi.nlm.nih.gov/pubmed/35433924
http://dx.doi.org/10.3389/fsoc.2022.788742
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author Mendiburo-Seguel, Andrés
Alenda, Stéphanie
Ford, Thomas E.
Olah, Andrew R.
Navia, Patricio D.
Argüello-Gutiérrez, Catalina
author_facet Mendiburo-Seguel, Andrés
Alenda, Stéphanie
Ford, Thomas E.
Olah, Andrew R.
Navia, Patricio D.
Argüello-Gutiérrez, Catalina
author_sort Mendiburo-Seguel, Andrés
collection PubMed
description Social media has increased its popularity among politicians. If they wish to succeed in the political arena, politicians need to present themselves to citizens as attractive individuals through these platforms. This study examined how politicians present themselves using humor on Twitter. We analyzed tweets (n = 6,443) from 27 politicians to determine their use of different types of humor and its relationship with age, gender, or political position. We also present changes in humor use in relation to the publication of a political survey in which politicians who were part of this study were evaluated. Results showed politicians' use of humor is relatively low in frequency and primarily aggressive. Politicians who are male, younger, and in the opposition tend to use more aggressive humor. We discuss the results considering the role of aggressive humor in political messages. Based on the analyses of tweets and the publication of the survey, we propose as a hypothesis for future studies that politicians' use of humor on Twitter could be affected by the publication of these kinds of surveys.
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spelling pubmed-90111552022-04-16 #funnypoliticians: How Do Political Figures Use Humor on Twitter? Mendiburo-Seguel, Andrés Alenda, Stéphanie Ford, Thomas E. Olah, Andrew R. Navia, Patricio D. Argüello-Gutiérrez, Catalina Front Sociol Sociology Social media has increased its popularity among politicians. If they wish to succeed in the political arena, politicians need to present themselves to citizens as attractive individuals through these platforms. This study examined how politicians present themselves using humor on Twitter. We analyzed tweets (n = 6,443) from 27 politicians to determine their use of different types of humor and its relationship with age, gender, or political position. We also present changes in humor use in relation to the publication of a political survey in which politicians who were part of this study were evaluated. Results showed politicians' use of humor is relatively low in frequency and primarily aggressive. Politicians who are male, younger, and in the opposition tend to use more aggressive humor. We discuss the results considering the role of aggressive humor in political messages. Based on the analyses of tweets and the publication of the survey, we propose as a hypothesis for future studies that politicians' use of humor on Twitter could be affected by the publication of these kinds of surveys. Frontiers Media S.A. 2022-04-01 /pmc/articles/PMC9011155/ /pubmed/35433924 http://dx.doi.org/10.3389/fsoc.2022.788742 Text en Copyright © 2022 Mendiburo-Seguel, Alenda, Ford, Olah, Navia and Argüello-Gutiérrez. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Sociology
Mendiburo-Seguel, Andrés
Alenda, Stéphanie
Ford, Thomas E.
Olah, Andrew R.
Navia, Patricio D.
Argüello-Gutiérrez, Catalina
#funnypoliticians: How Do Political Figures Use Humor on Twitter?
title #funnypoliticians: How Do Political Figures Use Humor on Twitter?
title_full #funnypoliticians: How Do Political Figures Use Humor on Twitter?
title_fullStr #funnypoliticians: How Do Political Figures Use Humor on Twitter?
title_full_unstemmed #funnypoliticians: How Do Political Figures Use Humor on Twitter?
title_short #funnypoliticians: How Do Political Figures Use Humor on Twitter?
title_sort #funnypoliticians: how do political figures use humor on twitter?
topic Sociology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9011155/
https://www.ncbi.nlm.nih.gov/pubmed/35433924
http://dx.doi.org/10.3389/fsoc.2022.788742
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