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Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising

In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid it. This study constructed a conceptual model based on S...

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Detalles Bibliográficos
Autores principales:	Wang, Hai Jian, Yue, Xia Lei, Ansari, Aisha Rehman, Tang, Gui Qian, Ding, Jian Yi, Jiang, Ya Qiong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9016136/ https://www.ncbi.nlm.nih.gov/pubmed/35450330 http://dx.doi.org/10.3389/fpsyg.2022.878629

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