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Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model

In order to realize accurate marketing by analyzing customer individual demand, a new quantitative Kano model method is put forward, and it is helpful to provide customized products for heterogeneous customer classification groups. By improving the traditional Kano model, the customer satisfaction a...

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Detalles Bibliográficos
Autores principales: Du, Laihong, Chen, Hua, Fang, Yadong, Liang, Xiaowei, Zhang, Yujie, Qiao, Yidan, Guo, Zhen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9017525/
https://www.ncbi.nlm.nih.gov/pubmed/35449750
http://dx.doi.org/10.1155/2022/5052711
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author Du, Laihong
Chen, Hua
Fang, Yadong
Liang, Xiaowei
Zhang, Yujie
Qiao, Yidan
Guo, Zhen
author_facet Du, Laihong
Chen, Hua
Fang, Yadong
Liang, Xiaowei
Zhang, Yujie
Qiao, Yidan
Guo, Zhen
author_sort Du, Laihong
collection PubMed
description In order to realize accurate marketing by analyzing customer individual demand, a new quantitative Kano model method is put forward, and it is helpful to provide customized products for heterogeneous customer classification groups. By improving the traditional Kano model, the customer satisfaction and the importance degree of products are defined, and the quantitative Kano demand model is established. Customers are classified as the price preference group, the brand preference group, and the service priority group, and decision-making of product attribute quality improvement for customer classification is realized. Lastly, electric vehicles (EVs) are selected as a study case, and their various demands for different classifications of customers are discussed by questionnaire survey and calculation of satisfaction and the importance degree. Furthermore, different customer group demands are classified as attractive demands, expected demands, nondifferential demands, or essential demands, and the important product attribute acquisition process for various customers is discussed to improve enterprise market competitiveness.
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spelling pubmed-90175252022-04-20 Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model Du, Laihong Chen, Hua Fang, Yadong Liang, Xiaowei Zhang, Yujie Qiao, Yidan Guo, Zhen Comput Intell Neurosci Research Article In order to realize accurate marketing by analyzing customer individual demand, a new quantitative Kano model method is put forward, and it is helpful to provide customized products for heterogeneous customer classification groups. By improving the traditional Kano model, the customer satisfaction and the importance degree of products are defined, and the quantitative Kano demand model is established. Customers are classified as the price preference group, the brand preference group, and the service priority group, and decision-making of product attribute quality improvement for customer classification is realized. Lastly, electric vehicles (EVs) are selected as a study case, and their various demands for different classifications of customers are discussed by questionnaire survey and calculation of satisfaction and the importance degree. Furthermore, different customer group demands are classified as attractive demands, expected demands, nondifferential demands, or essential demands, and the important product attribute acquisition process for various customers is discussed to improve enterprise market competitiveness. Hindawi 2022-04-11 /pmc/articles/PMC9017525/ /pubmed/35449750 http://dx.doi.org/10.1155/2022/5052711 Text en Copyright © 2022 Laihong Du et al. https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Article
Du, Laihong
Chen, Hua
Fang, Yadong
Liang, Xiaowei
Zhang, Yujie
Qiao, Yidan
Guo, Zhen
Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model
title Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model
title_full Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model
title_fullStr Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model
title_full_unstemmed Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model
title_short Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model
title_sort research on the method of acquiring customer individual demand based on the quantitative kano model
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9017525/
https://www.ncbi.nlm.nih.gov/pubmed/35449750
http://dx.doi.org/10.1155/2022/5052711
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