Research on the Method of Acquiring Customer Individual Demand Based on the Quantitative Kano Model

In order to realize accurate marketing by analyzing customer individual demand, a new quantitative Kano model method is put forward, and it is helpful to provide customized products for heterogeneous customer classification groups. By improving the traditional Kano model, the customer satisfaction a...

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Detalles Bibliográficos
Autores principales: Du, Laihong, Chen, Hua, Fang, Yadong, Liang, Xiaowei, Zhang, Yujie, Qiao, Yidan, Guo, Zhen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9017525/
https://www.ncbi.nlm.nih.gov/pubmed/35449750
http://dx.doi.org/10.1155/2022/5052711

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