Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

BACKGROUND: The internet has become an increasingly popular medium for parents to obtain health information. More studies investigating the impact of paid digital marketing campaigns for parents on promoting children’s healthy development are needed. OBJECTIVE: This study aims to explore the outcome...

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Detalles Bibliográficos
Autores principales: Arshanapally, Suraj, Green, Katie, Slaughter, Karnesha, Muller, Robert, Wheaton, Demeika
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2022
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9019642/
https://www.ncbi.nlm.nih.gov/pubmed/35380545
http://dx.doi.org/10.2196/34425

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