Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

In this study, we investigated whether background information of a visual charity appeal can influence people’s motivation to donate and the hypothetical amount donated. Specifically, participants were presented with a charity appeal to help a local hospital respond to the Coronavirus Disease-19 (CO...

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Detalles Bibliográficos
Autores principales: Caserotti, Marta, Vacondio, Martina, Maze, Maya, Priolo, Giulia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9020366/
https://www.ncbi.nlm.nih.gov/pubmed/35465559
http://dx.doi.org/10.3389/fpsyg.2022.800199

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9020366/
https://www.ncbi.nlm.nih.gov/pubmed/35465559
http://dx.doi.org/10.3389/fpsyg.2022.800199

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