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Persuading republicans and democrats to comply with mask wearing: An intervention tournament()

Many people practiced COVID-19-related safety measures in the first year of the pandemic, but Republicans were less likely to engage in behaviors such as wearing masks or face coverings than Democrats, suggesting radical disparities in health practices split along political fault lines. We developed...

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Autores principales: Gelfand, Michele, Li, Ren, Stamkou, Eftychia, Pieper, Dylan, Denison, Emmy, Fernandez, Jessica, Choi, Virginia, Chatman, Jennifer, Jackson, Joshua, Dimant, Eugen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9021555/
https://www.ncbi.nlm.nih.gov/pubmed/35469190
http://dx.doi.org/10.1016/j.jesp.2022.104299
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author Gelfand, Michele
Li, Ren
Stamkou, Eftychia
Pieper, Dylan
Denison, Emmy
Fernandez, Jessica
Choi, Virginia
Chatman, Jennifer
Jackson, Joshua
Dimant, Eugen
author_facet Gelfand, Michele
Li, Ren
Stamkou, Eftychia
Pieper, Dylan
Denison, Emmy
Fernandez, Jessica
Choi, Virginia
Chatman, Jennifer
Jackson, Joshua
Dimant, Eugen
author_sort Gelfand, Michele
collection PubMed
description Many people practiced COVID-19-related safety measures in the first year of the pandemic, but Republicans were less likely to engage in behaviors such as wearing masks or face coverings than Democrats, suggesting radical disparities in health practices split along political fault lines. We developed an “intervention tournament” which aimed to identify the framings that would promote mask wearing among a representative sample of Republicans and Democrats in the U.S. from Oct 14, 2020, to Jan 14, 2021 (N = 4931). Seven different conditions reflecting different moral values and factors specific to COVID-19—including protection from harm (self), protection from harm (community), patriotic duty, purity, reviving the economy, threat, and scientific evidence—were implemented to identify which framings would “win” in terms of promoting mask wearing compared to a baseline condition. We found that Republicans had significantly more negative attitudes toward masks, lower intentions to wear them, and were less likely to sign or share pledges on social media than Democrats, which was partially mediated by Republicans, compared to Democrats, perceiving that the threat of COVID-19 was lower. None of our framing conditions significantly affected Republicans' or Democrats' attitudes, intentions, or behaviors compared to the baseline condition, illustrating the difficulty in overcoming the strength of political polarization during COVID-19.
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spelling pubmed-90215552022-04-21 Persuading republicans and democrats to comply with mask wearing: An intervention tournament() Gelfand, Michele Li, Ren Stamkou, Eftychia Pieper, Dylan Denison, Emmy Fernandez, Jessica Choi, Virginia Chatman, Jennifer Jackson, Joshua Dimant, Eugen J Exp Soc Psychol Article Many people practiced COVID-19-related safety measures in the first year of the pandemic, but Republicans were less likely to engage in behaviors such as wearing masks or face coverings than Democrats, suggesting radical disparities in health practices split along political fault lines. We developed an “intervention tournament” which aimed to identify the framings that would promote mask wearing among a representative sample of Republicans and Democrats in the U.S. from Oct 14, 2020, to Jan 14, 2021 (N = 4931). Seven different conditions reflecting different moral values and factors specific to COVID-19—including protection from harm (self), protection from harm (community), patriotic duty, purity, reviving the economy, threat, and scientific evidence—were implemented to identify which framings would “win” in terms of promoting mask wearing compared to a baseline condition. We found that Republicans had significantly more negative attitudes toward masks, lower intentions to wear them, and were less likely to sign or share pledges on social media than Democrats, which was partially mediated by Republicans, compared to Democrats, perceiving that the threat of COVID-19 was lower. None of our framing conditions significantly affected Republicans' or Democrats' attitudes, intentions, or behaviors compared to the baseline condition, illustrating the difficulty in overcoming the strength of political polarization during COVID-19. Published by Elsevier Inc. 2022-07 2022-04-21 /pmc/articles/PMC9021555/ /pubmed/35469190 http://dx.doi.org/10.1016/j.jesp.2022.104299 Text en © 2022 Published by Elsevier Inc. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Gelfand, Michele
Li, Ren
Stamkou, Eftychia
Pieper, Dylan
Denison, Emmy
Fernandez, Jessica
Choi, Virginia
Chatman, Jennifer
Jackson, Joshua
Dimant, Eugen
Persuading republicans and democrats to comply with mask wearing: An intervention tournament()
title Persuading republicans and democrats to comply with mask wearing: An intervention tournament()
title_full Persuading republicans and democrats to comply with mask wearing: An intervention tournament()
title_fullStr Persuading republicans and democrats to comply with mask wearing: An intervention tournament()
title_full_unstemmed Persuading republicans and democrats to comply with mask wearing: An intervention tournament()
title_short Persuading republicans and democrats to comply with mask wearing: An intervention tournament()
title_sort persuading republicans and democrats to comply with mask wearing: an intervention tournament()
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9021555/
https://www.ncbi.nlm.nih.gov/pubmed/35469190
http://dx.doi.org/10.1016/j.jesp.2022.104299
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