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Influence Mechanism of Social Support of Online Travel Platform on Customer Citizenship Behavior
Customer citizenship behavior has attracted widespread attention from scholars due to its capacity of enabling enterprises to gain competitive advantages of low costs and high efficiency by giving full play to the initiative of customers. Based on the S-O-R Model, we have established the theoretical...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9024165/ https://www.ncbi.nlm.nih.gov/pubmed/35465521 http://dx.doi.org/10.3389/fpsyg.2022.842138 |