Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand—Focused on MICE Destination

This study aims to examine the relationship among tourism destination brand equity (as parent brand), perceived fit, and customer behavior intention toward the extended MICE destination brand. It also identifies the moderating effect of place attachment between brand equity and customer behavior by...

Descripción completa

Detalles Bibliográficos
Autores principales: Lee, Jiwon, Yoon, Eunjoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9029109/
https://www.ncbi.nlm.nih.gov/pubmed/35457408
http://dx.doi.org/10.3390/ijerph19084540

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9029109/
https://www.ncbi.nlm.nih.gov/pubmed/35457408
http://dx.doi.org/10.3390/ijerph19084540

Ejemplares similares