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Effects of Stores’ Environmental Components on Chinese Consumers’ Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches

PURPOSE: Drawing upon the stimulus-organism-response (S-O-R) model, this paper aims to investigate the effects of stores’ environmental components (i.e., lighting, cleanliness, scent, design, layout, music, and employee interaction) on Chinese consumers’ emotions and intentions to purchase luxury br...

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Detalles Bibliográficos
Autores principales:	Yang, Shaohua, Isa, Salmi Mohd, Wu, Hongyan, Thurasamy, Ramayah, Fang, Xi, Fan, Yedan, Liu, Danping
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9029600/ https://www.ncbi.nlm.nih.gov/pubmed/35465550 http://dx.doi.org/10.3389/fpsyg.2022.840413

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