Dump or recycle? Consumer's environmental awareness and express package disposal based on an evolutionary game model

Along with the rapid development of the express industry and the inevitable trend of sustainable development, the disposal of express packaging is an urgent problem that needs to be solved. With the objective to the effective disposal mode for express packaging, this paper introduces the consumers’ environmental awareness into the framework and establishes an evolutionary game model to explore the governing measures of the express packaging recycling industry. It is found that without considering consumers' environmental awareness, the government's reward and punishment mechanism alone cannot restrain the recycler's decision-making effectively, while the participation of the consumers with environmental awareness could drive the strategy of the recycler to converge to the ideal state effectively, which is recycling the express packaging actively. The sensitivity analysis shows that the participation of consumers with environmental awareness significantly weakens the recycling difficulty and reduces the recycling cost of the recycler, which is helpful to improve the willingness of the recycler to recycle the express packaging continually. Thereby, the express packaging recycling industry can be improved better when the consumer's awareness of environmental protection is enhanced.