Design and Analysis of Clothing Catwalks Taking into Account Unity's Immersive Virtual Reality in an Artificial Intelligence Environment

In the context of the rapid development of AI area, VR technology is raising the public and researchers' attention. This study constructs a VR clothing catwalk based on the Unity 3D game engine in the AI background. This article focuses on the study of Unity 3D to construct the scenes and costumes of the clothing catwalk and then combine the immersive experience of VR to achieve the feeling of VR. Therefore, this article designs the scenes and model costumes of the VR clothing show by analyzing the VR technology in the context of the AI environment, combined with the Unity 3D game engine. It optimizes the VR clothing show based on Unity 3D game engine designed in this paper through design performance test experiment and visual positioning comparison experiment and then investigates and analyzes the optimized VR clothing show. Based on user feedback, this article completes the function of VR clothing show and compares it with the traditional online clothing show. The experimental results show that the sensory evaluation given by users is 22.02% higher than that of users of traditional online clothing shows. In the clothing catwalk based on Unity immersive VR, the user's rating for the fluency of watching is 10.99% higher than that of the traditional online clothing catwalk.