Conducting Virtual Focus Groups During the COVID-19 Epidemic Utilizing Videoconferencing Technology: A Feasibility Study

Background Due to the coronavirus disease 2019 (COVID-19) pandemic, the world has seen a surge in utilizing videoconferencing technology. It can be a useful approach for qualitative research. This study describes the feasibility of virtual focus groups in qualitative research. Methods Videoconferencing software was used to conduct virtual focus groups. A dry run was conducted a day before the focus group to ensure the research team was acquainted with the software on the focus group day. Results Using distance videoconferencing software was cost-effective compared to face-to-face focus groups. The moderator was responsible for leading the discussion virtually. Unlike in-person focus groups, the virtual focus group scheduling was flexible, and it was easier to find replacements for participants who dropped out. Conclusion This study found that conducting virtual focus groups utilizing videoconferencing software was time-saving and cost-efficient compared to face-to-face focus groups.