Cargando…
Abusive advertising of food and drink products on Brazilian television
In Brazil, any advertising strategies that take advantage of the child’s judgment or induce consumers to make harmful health choices are considered abusive. However, the efficacy of restrictions on their use on television (TV) food advertising remains poorly understood. This study analysed the exten...
Autores principales: | , , , , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Oxford University Press
2021
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9053462/ https://www.ncbi.nlm.nih.gov/pubmed/34279624 http://dx.doi.org/10.1093/heapro/daab025 |
_version_ | 1784696993380040704 |
---|---|
author | Guimarães, Julia S Mais, Laís A M. Leite, Fernanda H Horta, Paula M Santana, Marina O Martins, Ana P B Claro, Rafael M |
author_facet | Guimarães, Julia S Mais, Laís A M. Leite, Fernanda H Horta, Paula M Santana, Marina O Martins, Ana P B Claro, Rafael M |
author_sort | Guimarães, Julia S |
collection | PubMed |
description | In Brazil, any advertising strategies that take advantage of the child’s judgment or induce consumers to make harmful health choices are considered abusive. However, the efficacy of restrictions on their use on television (TV) food advertising remains poorly understood. This study analysed the extent and nature of abusive techniques according to national regulations and patterns in their use in food-related ads. Cross-sectional studyrecorded the programming of the three most popular TV channels (6 am–12 am), during eight non-consecutive days, in April 2018. Data collection was based on the INFORMAS protocol and two national regulations. Descriptive analyses were used to describe the types of food ads and abusive techniques used in ultra-processed products (UPP) ads. Principal component analysis was applied to identify patterns of abusive marketing techniques and to relate them to specific food groups. More than 90% of food ads included at least one UPP. Overall, 10.1% of UPP ads targeted children and 57.7% used some kind of abusive technique directed to children and adolescents. Most ads contained messages inducing harmful health choices did not present adequate and clear information about the product and contained more than one type of abusive technique. Four out of five patterns in the use of abusive techniques in UPP ads were specifically directed to children, and fast-food meals were associated with three out of five patterns. The high abusiveness of food advertising in UPP ads should be considered a public health concern given their impact on children’s food choices and health. |
format | Online Article Text |
id | pubmed-9053462 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Oxford University Press |
record_format | MEDLINE/PubMed |
spelling | pubmed-90534622022-05-02 Abusive advertising of food and drink products on Brazilian television Guimarães, Julia S Mais, Laís A M. Leite, Fernanda H Horta, Paula M Santana, Marina O Martins, Ana P B Claro, Rafael M Health Promot Int Articles In Brazil, any advertising strategies that take advantage of the child’s judgment or induce consumers to make harmful health choices are considered abusive. However, the efficacy of restrictions on their use on television (TV) food advertising remains poorly understood. This study analysed the extent and nature of abusive techniques according to national regulations and patterns in their use in food-related ads. Cross-sectional studyrecorded the programming of the three most popular TV channels (6 am–12 am), during eight non-consecutive days, in April 2018. Data collection was based on the INFORMAS protocol and two national regulations. Descriptive analyses were used to describe the types of food ads and abusive techniques used in ultra-processed products (UPP) ads. Principal component analysis was applied to identify patterns of abusive marketing techniques and to relate them to specific food groups. More than 90% of food ads included at least one UPP. Overall, 10.1% of UPP ads targeted children and 57.7% used some kind of abusive technique directed to children and adolescents. Most ads contained messages inducing harmful health choices did not present adequate and clear information about the product and contained more than one type of abusive technique. Four out of five patterns in the use of abusive techniques in UPP ads were specifically directed to children, and fast-food meals were associated with three out of five patterns. The high abusiveness of food advertising in UPP ads should be considered a public health concern given their impact on children’s food choices and health. Oxford University Press 2021-07-19 /pmc/articles/PMC9053462/ /pubmed/34279624 http://dx.doi.org/10.1093/heapro/daab025 Text en © The Author(s) 2021. Published by Oxford University Press. https://creativecommons.org/licenses/by/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Articles Guimarães, Julia S Mais, Laís A M. Leite, Fernanda H Horta, Paula M Santana, Marina O Martins, Ana P B Claro, Rafael M Abusive advertising of food and drink products on Brazilian television |
title | Abusive advertising of food and drink products on Brazilian television |
title_full | Abusive advertising of food and drink products on Brazilian television |
title_fullStr | Abusive advertising of food and drink products on Brazilian television |
title_full_unstemmed | Abusive advertising of food and drink products on Brazilian television |
title_short | Abusive advertising of food and drink products on Brazilian television |
title_sort | abusive advertising of food and drink products on brazilian television |
topic | Articles |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9053462/ https://www.ncbi.nlm.nih.gov/pubmed/34279624 http://dx.doi.org/10.1093/heapro/daab025 |
work_keys_str_mv | AT guimaraesjulias abusiveadvertisingoffoodanddrinkproductsonbraziliantelevision AT maislaisa abusiveadvertisingoffoodanddrinkproductsonbraziliantelevision AT mleitefernandah abusiveadvertisingoffoodanddrinkproductsonbraziliantelevision AT hortapaulam abusiveadvertisingoffoodanddrinkproductsonbraziliantelevision AT santanamarinao abusiveadvertisingoffoodanddrinkproductsonbraziliantelevision AT martinsanapb abusiveadvertisingoffoodanddrinkproductsonbraziliantelevision AT clarorafaelm abusiveadvertisingoffoodanddrinkproductsonbraziliantelevision |