To Each Their Own: The Impact of Regulatory Focus on Consumers’ Response to Online Information Load

Contrary to the common view that more information is always better, too much information can damage decision quality. Building on existing literature, this study identified regulatory focus as a critical factor influencing the effect of information load (IL) on online consumer decisions and used eve...

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Detalles Bibliográficos
Autores principales: Peng, Minjing, Xu, Zhicheng, Huang, Haiyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9058119/
https://www.ncbi.nlm.nih.gov/pubmed/35509451
http://dx.doi.org/10.3389/fnins.2022.757316

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9058119/
https://www.ncbi.nlm.nih.gov/pubmed/35509451
http://dx.doi.org/10.3389/fnins.2022.757316

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