Young men’s perceptions about the risks associated with sports betting: a critical qualitative inquiry

BACKGROUND: Gambling is an inherently risky activity. New technologies have led to the development of new, online forms of gambling such as sports betting, with round the clock availability and accessibility. While young men have been identified as a group that may be particularly vulnerable to the harms associated with these new online products, few studies have qualitatively explored young men’s perceptions of the risks associated with these products. Using concepts associated with the sociology of risk, this paper sought to explore the range of factors that may influence how 18–24 year old young Australian men conceptualise the risks associated with sports betting. METHODS: Using a critical qualitative inquiry approach, in-depth interviews were conducted with sixteen participants in Victoria, Australia, who engaged in sports betting at least monthly. The data interpreted for this study included questions relating to awareness of gambling, the contexts associated with early gambling experiences; the factors that influenced current gambling behaviours, and why they engaged in gambling. A reflexive approach to thematic analysis was used to interpreted themes from the data. RESULTS: Four key themes were constructed from the data relating to the factors that influenced risk perceptions. These included: 1) ‘The role of early experiences’, including exposure to gambling advertising in sport, and the gambling behaviours of social networks; 2) ‘The influence of peer rivalry and competition’, in which sports betting was used to form connections within and across peer groups; 3) ‘The normalisation of gambling’, including the embedding of gambling in everyday activities; and 4) ‘The influence of perceptions of knowledge, skill, and control’, including the belief that they could engage in responsible behaviours and stop gambling if they needed to. CONCLUSION: This study indicated that a range of factors may influence how young men conceptualise the risks and benefits associated with sports betting. Current public health strategies for gambling that focus on individual determinants and responsibility paradigms must be broadened to target the social and commercial factors that influence young men’s attitudes towards, and engagement in sports betting.