Consumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase

This study empirically examines consumer demand for healthy beverages within the hospitality industry. The research investigates sociodemographic and motivational factors that influence consumers’ ‘willingness to pay a premium’ (WTPP) price for healthy beverages using survey data from 1021 consumers...

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Detalles Bibliográficos
Autores principales: Hallak, Rob, Onur, Ilke, Lee, Craig
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9060329/
https://www.ncbi.nlm.nih.gov/pubmed/35499987
http://dx.doi.org/10.1371/journal.pone.0267726

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9060329/
https://www.ncbi.nlm.nih.gov/pubmed/35499987
http://dx.doi.org/10.1371/journal.pone.0267726

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