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Consumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase
This study empirically examines consumer demand for healthy beverages within the hospitality industry. The research investigates sociodemographic and motivational factors that influence consumers’ ‘willingness to pay a premium’ (WTPP) price for healthy beverages using survey data from 1021 consumers...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9060329/ https://www.ncbi.nlm.nih.gov/pubmed/35499987 http://dx.doi.org/10.1371/journal.pone.0267726 |