The Effect of Ostracism on Adults’ Materialism: The Roles of Security and Self-Construal

With consumer culture becoming more prominent, the value of materialism is growing rapidly. This study explored the formation of materialism in adults, based on the temporal need–threat model of ostracism and the theory of materialistic values. Specifically, this study examined the link between ostracism and materialism from the perspective of security and the moderating role of self-construal in this process. A sample of 1,272 Chinese adults (M(age) = 35.90 ± 11.59, 47.2% male) was recruited to complete the Ostracism Experiences Scale, the Material Values Scale, the Security Questionnaire, and the Self-Construal Scale. The results showed that (1) ostracism positively predicted materialism in Chinese adults; (2) security partially mediated the relationship between ostracism and materialism; (3) and self-construal moderated this mediation model. The moderating effect of self-construal on the relationship between ostracism and security was significant. Specifically, the direct effect of ostracism on security was much stronger for adults with interdependent self-construal than for those with independent self-construal. However, self-construal had no significant moderating effect on the direct effect of ostracism on materialism. These findings suggest that ostracism may affect materialism by damaging adults’ feelings of security, and independent self-construal can buffer the damage of ostracism on security.