Factors affecting online shopping frequency: lessons from New Zealand

During the COVID-19 pandemic lockdown, the number of people shopping online has increased worldwide, and New Zealand is no exception. To date, little is known about the online shopping behaviours of New Zealanders in a pandemic environment. This paper provides the first attempt by exploring the fact...

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Detalles Bibliográficos
Autores principales: Ma, Wanglin, Gan, Christopher, Vatsa, Puneet, Yang, Wei, Zheng, Hongyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9066143/
https://www.ncbi.nlm.nih.gov/pubmed/35530172
http://dx.doi.org/10.1007/s43546-022-00214-5
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author Ma, Wanglin
Gan, Christopher
Vatsa, Puneet
Yang, Wei
Zheng, Hongyun
author_facet Ma, Wanglin
Gan, Christopher
Vatsa, Puneet
Yang, Wei
Zheng, Hongyun
author_sort Ma, Wanglin
collection PubMed
description During the COVID-19 pandemic lockdown, the number of people shopping online has increased worldwide, and New Zealand is no exception. To date, little is known about the online shopping behaviours of New Zealanders in a pandemic environment. This paper provides the first attempt by exploring the factors affecting online shopping frequency in New Zealand, a country widely regarded as a paragon of excellence for containing the COVID-19 pandemic. A Poisson regression model is utilized to analyze data collected through an online survey between July and November 2020. The empirical results show that people's online shopping frequency is positively affected by payment convenience, competitive pricing, living in the city, and the number of children. The perceived effectiveness of the government's action in combating COVID-19, having poor past online shopping experiences, and being married reduce online shopping frequency.
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spelling pubmed-90661432022-05-04 Factors affecting online shopping frequency: lessons from New Zealand Ma, Wanglin Gan, Christopher Vatsa, Puneet Yang, Wei Zheng, Hongyun SN Bus Econ Original Article During the COVID-19 pandemic lockdown, the number of people shopping online has increased worldwide, and New Zealand is no exception. To date, little is known about the online shopping behaviours of New Zealanders in a pandemic environment. This paper provides the first attempt by exploring the factors affecting online shopping frequency in New Zealand, a country widely regarded as a paragon of excellence for containing the COVID-19 pandemic. A Poisson regression model is utilized to analyze data collected through an online survey between July and November 2020. The empirical results show that people's online shopping frequency is positively affected by payment convenience, competitive pricing, living in the city, and the number of children. The perceived effectiveness of the government's action in combating COVID-19, having poor past online shopping experiences, and being married reduce online shopping frequency. Springer International Publishing 2022-05-04 2022 /pmc/articles/PMC9066143/ /pubmed/35530172 http://dx.doi.org/10.1007/s43546-022-00214-5 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Original Article
Ma, Wanglin
Gan, Christopher
Vatsa, Puneet
Yang, Wei
Zheng, Hongyun
Factors affecting online shopping frequency: lessons from New Zealand
title Factors affecting online shopping frequency: lessons from New Zealand
title_full Factors affecting online shopping frequency: lessons from New Zealand
title_fullStr Factors affecting online shopping frequency: lessons from New Zealand
title_full_unstemmed Factors affecting online shopping frequency: lessons from New Zealand
title_short Factors affecting online shopping frequency: lessons from New Zealand
title_sort factors affecting online shopping frequency: lessons from new zealand
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9066143/
https://www.ncbi.nlm.nih.gov/pubmed/35530172
http://dx.doi.org/10.1007/s43546-022-00214-5
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