The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study

This study examined how social media marketing activities (SMMA) influence consumers’ engagement behaviour in developing countries. Based on the stimulus-organism-response theory, we examined the effect of SMMA on consumers’ engagement intention and further investigated the moderating effect of soci...

Descripción completa

Detalles Bibliográficos
Autores principales: Shang, Yunfeng, Rehman, Hina, Mehmood, Khalid, Xu, Aidi, Iftikhar, Yaser, Wang, Yifei, Sharma, Ridhima
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9067540/
https://www.ncbi.nlm.nih.gov/pubmed/35529550
http://dx.doi.org/10.3389/fpsyg.2022.811282

Ejemplares similares

Ejemplares similares